The importance of catalogues as a sales and marketing tool. Catalogues are a significant investment and you can’t really afford to get it wrong. We know that good design, exploiting proven catalogue dynamics, can greatly influence buying decisions. There have always been preconceived ideas about catalogues and their use within the digital era. Is there still scope for catalogues? Have websites and social media taken over? How do catalogues advantage my business? Nowadays everybody is seen to read information online via a website or social media platform however, our recent study states that this is simply not the case. 2016 business research was conducted with over 100 businesses throughout NZ asking questions about their sales, marketing and overall business approach. The need for catalogues has increased for many upcoming and popular businesses. There has been an increasing adoption of digital catalogues as well as print. Catalogues are further growing in importance, 38% of companies stated that it will be more important in the coming year and a further 17% said that it will be crucial. So, in terms of sales and marketing, where do catalogues fit into the mix? In today’s economic climate, sales and marketing budgets are under pressure, a … Continue reading Catalogues are Vital!