Recognising the dynamic between hard-pressed designers and their indecisive art directors, ACHTUNG! mcgarrybowen and Adobe are launching a competition to win the Hovering Art Director action figure. This highly recognisable character promotes the benefits of Adobe Stock, the stock-integrated service for Creative Cloud that can make designers’ workflow easier.
Shaped and designed in collaboration with design studio YumYum London, the Hovering Art Director features a speaker with 19 lines of wisdom, produced with Studio Sophisti. He even features all the clichés of a proper art director, including geometric tattoos, limited-edition sneakers, skinny jeans, and a notebook full of award-winning ideas.
Now designers are getting the chance to win their very own desktop critic by submitting their favourite ‘hover’ lines. This one comes complete with motion-activated feedback – and the kind of pensive look only mastered by a true hovering art director.
Adobe will be awarding action figures to the most original entries on their website – judged, of course, by a team of real-life hovering art directors.
For more info about the figure and competition visit the official website.