Our studio is an open, collaborative and creative environment. We like to keep things simple and have a number of talented staff and business consultants in our mix. Creative beings who take ownership in their respective disciplines.

We’re a principal-driven design studio. That means you work directly with us and that’s the way we like it.

Our space, based in Upper Papamoa in the Bay of Plenty, is a place where design comes to life. Driven by passionate business people with decades of experience, and brought to life by a dynamic team of strategists, designers, creatives, writers & coders.

Cypher is where we live, work and play.


Managing Director / Partner

Mob +64 21 101 0597

A Business Strategist who has been delivering powerful plans for over a decade, Ronnie also just happens to be a qualified Management Accountant. This means she has a love of numbers and a healthy obsession with bottom-line results.

Ronnie is an exceptional communicator, a lynchpin quality in project management. Whether around the coffee table or on Skype, she loves nothing better than a good chat.

Add to that a business challenge in her head and a cup of tea in her hands, and she’s one happy lady.

With her unique ability to see any project from a business, brand integration, consumer and accountant’s point of view, your project will be managed efficiently, effectively and with the best bang for your buck.

“I’m passionate about working with clients to ensure they get the very best out of their brand delivery – strategically, visually and financially.”



Design Director / Partner

Mob +64 27 572 1290

Lionel started where all good designers start… with a printing apprenticeship. Luckily, he discovered that solvents and chemicals caused a severe reaction to his hands that looked like some form of flesh eating fungi. Soon after completing his apprenticeship, he bailed, worked in costing and estimating, managed a small printing and art production business before heading off to design school.

Travelling abroad in 1990, he worked as a designer at a number of design practices and advertising agencies throughout the Pacific rim region on numerous accounts that included Levi’s, Coca Cola, David Jones, Luthansa, NSW Tourism, Tracks Magazine and Mambo, before relocating back to Aotearoa and finally settling in the beautiful Bay of Plenty in ’98.

The years since have been spent in more earnest toil on all sorts of design and branding projects which included running a full service agency as creative director, heading up 16 staff with his wife Ronnie as MD, out of Mount Maunganui and Auckland based studios/offices.

More recently, he has had time out, expanding his skill sets and spending quality time with his adult kids and grand kids.

Lionel now works exclusively one on one, with business owners, strategic marketers, business consultants, corporate design practices and advertising folks who value design as a catalyst for change.

Personal Website – Lionel Taylor



Business Director / Client Services

+64 7 544 6380

AWA is one of New Zealand’s most accomplished singer/songwriters. He was the former front man for Polynesian super group Nesian Mystik (Most Top 10 songs in New Zealand history) and enjoys a successful solo career in Aotearoa, Hawaii and Japan.

An award winning broadcaster, AWA presented NZ On Air’s flagship syndicated radio show “Te Puutake” for 10 years. He now uses his industry experience to assist how Iwi/tribal radio station “Moana FM/AM” in Tauranga (NZ) as their Business Manager.

AWA also holds a Masters Of Business from the Auckland University Of Technology and is completing a Bachelor Of Arts from Victoria University (Wellington) in Te Reo Māori.

Awa lends his extensive knowledge and talents accumulated in the music and events industry to projects undertaken in these fields by Cypher.



Head of Security

Maliboo is our pure breed German Shepherd (German: Deutscher Schäferhund) and patrols the studio grounds looking after its human and other fury inhabitants.

Her bark is worse than her bite but to all visitors, she commands respect with a little hesitation – if we’re in the studio, no problems, but it does pay to phone us in advance just in case!



We are designers first and foremost and on a regular basis, call in other professionals in their respective fields of business communications to collaborate.


Creative Director - Logan Davey Photography

Logan Davey is a freelance commercial photographer based in the Bay of Plenty

Logan crafts beautiful images and photography experiences that transforms people, captures moments in time and delivers visual clarity for businesses and their brand stories.

People. Places. Products



Sales and Marketing Director

Computing for Homes and Business.

VisionLab is the hardest working ICT & Cloud services provider, backed up by industry knowledge, trusted relationships and the business skill sets to exceed all expectations.

VisionLab are our service partner for all our computing and IT needs.



Commercial Signs Print & Promotions has been providing branding solutions across New Zealand for over 40 years.

Located in Mt Maunganui, their experienced team offers a wide range of branding products using the latest screen printing and digital printing equipment. They can manufacture promotion products for small to large runs.



Signwriter - Watts Graphics

+64 7 544 6380

Dillan is our sign writer professional with a specialty in fleet vehicle graphics and application.

He also applies his talented skill-sets to our retail clients for windows, interior walls and way finding systems.

Available by appointment only.


Managing Director - BizHub Limited

Roly heads the Father and Son team at BizHub and they code for the web. From the big idea to the smallest detail, their capabilities range from development services to digital delivery and the effective use of web based applications.

Let their team of custom functionality specialists evolve your digital presence using smart technology.



Managing Director

With a focus on sales and marketing, Whitfield Consultings approach is tailored towards getting the best results for your business.

The technical side of a development is included in the project management, however they are not an IT company, their focus is on marketing, communications and sales.

Working across many disciplines they look to provide a fully inclusive package for your business.



Located in Tauranga, Bay of Plenty – Kale Print have serviced both local and nationwide clients for over 25 years. As a proud family owned business, Directors Jill and Stephen Kale have continued to develop Kale Print as the market leading sheetfed print company in the New Zealand.



Office & Interiors Consultant

Sue Boyne from Human Habitats looks after our clients office work interiors.

Human Habitats is a single source provider for creating holistic and thoughtful office work environments. Office ergonomics and design is a catalyst for a positive and healthy change.

Human Habitats offers multi faceted office environment solutions to organisations of all sizes, with a strong focus on space planning, furniture procurement, ergonomics, health & safety, ongoing support and education.



Head of Digital - BizHub Limited

Lex heads up digital at BizHub and creates bespoke code for a variety of applications that includes

  • PHP programing and MySQL development
  • HTML/CSS Coding
  • Content management system
  • Javascript, Jquery, Ajax
  • Integrated Payment Gateways
  • Responsive Website Design
  • All Round Tech Guru




Swift Business Solutions are a unique entity that specialises in business systems, documents & agreements, employment relations, communications & hr, policies & processes, and change management.

Professional business services based on collaboration, trust and integrity.



Artist + Illustrator

New Zealand born, Owen has worked as a graphic artist for most of his adult life. Largely industry trained, he worked previously for a number of studios and advertising agencies before starting his own business Origins Graphics. In recent years he has focused more on illustration, cartooning and storyboard work.

Necessarily adapting to the digital world, Owen’s first love remains drawing things, at the desk; fortunately storyboarding provides the perfect outlet for such skills. A natural drawing talent coupled to a real technical understanding of perspective, makes his work unique, and in demand.




Designers Institue of New Zealand

The Designers Institute of New Zealand was formed in 1991 by the merger of the New Zealand Society of Industrial Designers (formed 1960), and the New Zealand Association of Interior Designers (formed 1968).

Today the Designers Institute represents graphic design, interactive design, spatial design, product design, design in business, service design and design education.



Design Management Institute

The Design Management Institute (DMI) is an international membership organization that connects design to business, to culture, to customers—and to the changing world.

Founded in 1975, DMI brings together educators, researchers, designers, and leaders from every design discipline, every industry, and every corner of the planet to facilitate transformational organizational change and design driven innovation. DMI focuses it’s mission in three areas: design valuation, education, and connection.



Australian Graphic Design Association

Australian Graphic Design Association Limited is the peak national organisation representing the Australian communication design industry.

With more than 2,600 members distributed throughout the creative, visual communications, applied design and technology sectors, it is dedicated to advancing the profession through an interrelated program of state, national and international activities in education, advocacy and professional development.

Australian Graphic Design Association Limited is the peak national organisation representing the Australian communication design industry.