Mob +64 27 572 1290
Lionel started where all good designers start… with a printing apprenticeship. Luckily, he discovered that solvents and chemicals caused a severe reaction to his hands that looked like some form of flesh eating fungi. Soon after completing his apprenticeship, he bailed, worked in costing and estimating, managed a small printing and art production business before heading off to design school.
Travelling abroad in 1990, he worked as a designer at a number of design practices and advertising agencies throughout the Pacific rim region on numerous accounts that included Levi’s, Coca Cola, David Jones, Luthansa, NSW Tourism, Tracks Magazine and Mambo, before relocating back to Aotearoa and finally settling in the beautiful Bay of Plenty in ’98.
The years since have been spent in more earnest toil on all sorts of design and branding projects which included running a full service agency as creative director, heading up 16 staff with his wife Ronnie as MD, out of Mount Maunganui and Auckland based studios/offices.
More recently, he has had time out, expanding his skill sets and spending quality time with his adult kids and grand kids.
Lionel now works exclusively one on one, with business owners, strategic marketers, business consultants, corporate design practices and advertising folks who value design as a catalyst for change.
Personal Website – Lionel Taylor